Bel, makers of iconic cheese brands including Babybel, The Laughing Cow, and Boursin, is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all. Bel Brands USA has been named Chicago's "101 Best and Brightest Companies to Work For" for 10 years in a row. The company is headquartered in Chicago and operates three manufacturing plants in Little Chute, WI, Leitchfield, KY, and Brookings, SD.
Job Description Summary
Bel Brands USA has Innovation at its core, and the Brand Manager of Marketing Innovation will play a pivotal role in reenergizing and shaping the innovation landscape for the Babybel and The Laughing Cow brands. Working closely with cross-functional teams and global counterparts, you will identify, evaluate, and drive innovation opportunities that align with brand strategies and customer demands. Leveraging market and consumer insights, you will contribute to the development of a robust innovation pipeline that fosters sustained, profitable growth for our portfolio. This role requires collaboration with internal and external partners to champion innovation initiatives and cultivate an innovative culture within the organization.
This is a hybrid role based in our Chicago Loop office.
Essential Duties and Responsibilities
- Innovation Pipeline Development: Facilitate creation of a multi-year local US innovation pipeline that aligns with brand strategies. The pipeline should encompass various forms of innovation, including new technologies, new products, renovations, packaging enhancements, and commercial innovation including activations. This includes innovation in both retail and foodservice.
- Global Innovation Rollout: Lead the localization of globally-led innovations, playing a pivotal role on global cross-functional teams to ensure that products meet the needs of the critical US market.
- Consumer-Centricity: Demonstrate a deep curiosity for trends and insights that lead to innovative product ideas addressing unmet consumer needs, while assessing their business potential. Ensure that insights are turned into high-quality briefs to the development teams.
- Strategic Marketing Fundamentals: Develop and validate launch strategies complete marketing mix for new product launches.
- Business Case Development: Build and analyze a 3-5 year volume projections, pricing strategies, and trade plans.
- Cross functional leadership from brief to post-launch.
Qualifications and Competencies
- Startup mindset: Ability to constantly challenge the status quo internally and externally,
- Consumer and Market Curiosity: Seek out new insights and ideas, implement and share them with your organization.
- Organizational agility, communication, and interpersonal skills: Action oriented, collaborates effectively, ability to navigate a global organization, self-motivated.
Position Requirements
- Minimum bachelor’s degree required, MBA preferred
- Required 5+ years of relevant marketing experience
- Experience in CPG industry strongly preferred
Working Conditions: Work is performed largely in an office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.
Total Rewards:
Base Salary: $140,00 - $150,000
Bonus Potential: 23%
401k, Medical, Dental, Vision from Day One, PTO days and more
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.
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