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The Coca-Cola Company
Summer Technical Consumer Research Intern
Atlanta, GA
Jan 16, 2025
Full Job Description

Position Overview:

The Technical Consumer Research Team is actively recruiting for a 2025 Summer Internship position. The intern will play a pivotal role in advancing our understanding of consumer behavior, trends, and preferences, leveraging advanced research methodologies and analytical techniques.


Function Related Activities/Key Responsibilities:

  • Designing and conduct comprehensive consumer research studies, including qualitative and quantitative research, utilizing advanced digital tools and technologies to gather in-depth consumer insights, such as web analytics and social media monitoring tools.

  • Analyze and interpret data collected through research.

  • Present complex ideas and findings in a clear and compelling manner to various stakeholders, including senior management

  • Collaborate closely with the marketing and product development teams to understand their needs and provide insights that inform strategic decisions.

  • Stay updated with industry trends, emerging research methodologies, and best practices in consumer research.

  • Lead and support ad-hoc research projects as required, ensuring timely and accurate delivery of insights.

  • Ensure compliance with data privacy regulations and company policies throughout the entire process.

Education Requirements:

Bachelor’s or Master’s program in a Bachelor’s or Master’s program in Market Research, Statistics, Psychology, Sociology, Food Science Programs, Nutrition or Chemistry with the emphasis of Sensory Evaluation, Statistics or Sensometrics.

Skills:

Strong analytical skills

  • Excellent verbal and written communication skills.

  • Proactive, self-directed, and able to work in a fast-paced environment.

  • Ability to maintain the highest level of confidentiality regarding business-related information.

  • Understanding of consumer behavior and market trends.

  • Strong project management skills with the ability to handle multiple activities simultaneously.

  • Proficiently user of Microsoft PowerPoint, Excel, Project, and Word

  • Experience with Power BI is desirable

The Technical Consumer Research Internship is an excellent opportunity to gain hands-on experience and develop skills in market research, data analysis, and consumer understanding. This role provides a comprehensive view of our business and offers a unique educational experience for individuals interested on this field.

Education Requirements
  • Currently pursuing a bachelor’s and not graduating before December 2025.
Location: Atlanta, GAMonthly Compensation: $6,066

Skills:

Influencing; Trends Research; Data Trends; Statistical Analysis; organization; Analytical Thinking; Critical Thinking; Storytelling; Communication; Project Management; Consumer Research; Problem Solving; Consumer Behavior; Teamwork; Sensory ResearchPDN-9dfaa77a-5c8a-4899-b7a6-c07b6dc62bf9
Job Information
Job Category:
Engineering
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Summer Technical Consumer Research Intern
The Coca-Cola Company
Atlanta, GA
Jan 16, 2025
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